Post by account_disabled on Mar 9, 2024 13:40:36 GMT 10
The film industry is one of the artistic expressions that in recent years has gained significant relevance due to its ability to disseminate social, environmental and cultural messages.
At the WEF Women Economic Forum Chile Mobile Number List event, cinema was analyzed as a dissemination element with great impact on actions and policies of gender equality, corporate responsibility, promotion of education and environmental preservation, etc.
Lorena Guillé, president of the Cinépolis Foundation, declared that cinema has the ability to tell stories, awaken empathy and trigger concerns in the individual that modify social behavior.
“Cinema is a medium that can influence the reconstruction of the social roles that are handled in the projected stories, allowing women to transcend that role of being subject to being saved by a man and be assumed as a person who is strong with ability to be a social leader,” she commented.
He explained that we already have a direction as we are immersed in the 2030 Agenda, in line with which social, environmental and gender equity initiatives have to be the priority of companies, governments and civil society.
“Traditional communication campaigns no longer generate the desired impacts, which allows cinema to have greater penetration with its social messages that impact audiences of all ages,” he considered.
He indicated that companies must open spaces for dialogue so that people become accustomed to gender equality, promotion of culture and education, among others.
He explained that “we seek edutainment and education that entertains, with a perspective of impact on social behavior, especially with those under 20 years of age, so that they adopt a position of respect for gender equality.”
“Cinépolis works in synergy with brands such as Kia Motors to spread their visual health messages, with UNESCO they rescue ex-haciendas in Durango, with the Chrysler Foundation they serve migrants and health issues, with Banamex they disseminate financial education campaigns, in addition to founding the Early Childhood Collective in conjunction with FEMSA, Banorte, Gentera and Lego Foundation, he said.
Cinépolis is the second largest film exhibitor in the world, each year serving more than 330 million customers.
At the WEF Women Economic Forum, Yalitza Aparicio, actress and UN goodwill ambassador for Indigenous Peoples, mentioned that the important thing for women leaders is to have their feet on the ground and not spread “hollow” messages to society.
He indicated that “cinema can promote gender equality” and recalled that the film Roma paid tribute to domestic workers.
She explained that beliefs such as “if you are a woman, why do you work” or “why do you study if your husband is going to support you” must end. “Fortunately in my case I received the support of my family to study and grow as a woman,” she said.
She regretted that in many places women are not paid a decent wage, however, that is no reason not to change our mentality and overcome the barriers that hinder female progress.
At the WEF Women Economic Forum Chile Mobile Number List event, cinema was analyzed as a dissemination element with great impact on actions and policies of gender equality, corporate responsibility, promotion of education and environmental preservation, etc.
Lorena Guillé, president of the Cinépolis Foundation, declared that cinema has the ability to tell stories, awaken empathy and trigger concerns in the individual that modify social behavior.
“Cinema is a medium that can influence the reconstruction of the social roles that are handled in the projected stories, allowing women to transcend that role of being subject to being saved by a man and be assumed as a person who is strong with ability to be a social leader,” she commented.
He explained that we already have a direction as we are immersed in the 2030 Agenda, in line with which social, environmental and gender equity initiatives have to be the priority of companies, governments and civil society.
“Traditional communication campaigns no longer generate the desired impacts, which allows cinema to have greater penetration with its social messages that impact audiences of all ages,” he considered.
He indicated that companies must open spaces for dialogue so that people become accustomed to gender equality, promotion of culture and education, among others.
He explained that “we seek edutainment and education that entertains, with a perspective of impact on social behavior, especially with those under 20 years of age, so that they adopt a position of respect for gender equality.”
“Cinépolis works in synergy with brands such as Kia Motors to spread their visual health messages, with UNESCO they rescue ex-haciendas in Durango, with the Chrysler Foundation they serve migrants and health issues, with Banamex they disseminate financial education campaigns, in addition to founding the Early Childhood Collective in conjunction with FEMSA, Banorte, Gentera and Lego Foundation, he said.
Cinépolis is the second largest film exhibitor in the world, each year serving more than 330 million customers.
At the WEF Women Economic Forum, Yalitza Aparicio, actress and UN goodwill ambassador for Indigenous Peoples, mentioned that the important thing for women leaders is to have their feet on the ground and not spread “hollow” messages to society.
He indicated that “cinema can promote gender equality” and recalled that the film Roma paid tribute to domestic workers.
She explained that beliefs such as “if you are a woman, why do you work” or “why do you study if your husband is going to support you” must end. “Fortunately in my case I received the support of my family to study and grow as a woman,” she said.
She regretted that in many places women are not paid a decent wage, however, that is no reason not to change our mentality and overcome the barriers that hinder female progress.